I’m Grey New York’s Head of Brand Strategy, and have spent my career advising many of the world’s biggest brands, including Snickers, Dove, Doritos, Häagen-Dazs, Marriott, Modelo, and Frank’s RedHot. I care fiercely for my team, love to rabbithole into culture, and have a talent for simplifying complex $#!t.
Selected Work
Modelo / Mark of Fighter / 2024
Modelo / Full-Time Fans / 2023
Frank’s RedHot / The Floor is Flava / 2023
Frank’s RedHot / Frank It Up/ 2022
Febreze / Bleep Don’t Stink / 2018
Modelo / Full-Time Fan / 2022
Modelo / Give Cinco Stars This Cinco De Mayo / 2022
Frank’s RedHot / The Cicada Cookbook / 2021
Frank’s RedHot / Eli Manning Free Time / 2020
Advil / Praise Mom / 2020
Emergen-C / A Love Letter to Normal / 2020
Modelo / Mark of a Fighter / 2023
McCormick / It’s Gonna Be Great / 2020
Adore Me / Valentine’s Day / 2020
Marriott / Let Your Mind Travel / 2019
Kraft Peanut Butter / Stick Together / 2015
Febreze / Halftime Bathroom Break / 2017
Dove / Onslaught / 2008
Doritos / The End / 2011
Mountain Dew / Collision / 2012
MiO / Changes / 2013
Degrees I’ve Received
Yale University / MBA / 2011
Carleton University / Bachelor of Journalism / 2008
Jobs I’ve Done
Head of Brand Strategy / Grey New York / Dec 2022 - Present
Executive Strategy Director / Grey New York / Dec 2021 - Nov 2022
Group Strategy Director / Grey New York / Oct 2019 - Nov 2021
Strategy Director / Grey New York / Mar 2016 - Sept 2019
Strategy Director / TAXI New York / Mar 2015 - Mar 2016
Senior Planner / TAXI Toronto / May 2014 - Feb 2015
Account Planner / TAXI Toronto / Apr 2013 - Apr 2014
Account Planner / BBDO Toronto / May 2012 - Apr 2013
Account Supervisor / BBDO Toronto / May 2011 - Apr 2012
Project Manager / Derek Lam New York / Jun 2009 - Apr 2011
Associate Account Executive / Ogilvy Toronto / May - Aug 2008
Awards I’ve Judged
Awards I’ve Won
Effie Awards Final Round / 2022, 2023
Collegiate Effie Awards / 2020
Griffin Farley’s Beautiful Minds / 2017
Cannes Lion Bronze / Frank’s RedHot / 2023
Cannes Lion Shortlist / Frank’s RedHot / 2023
North American Silver Effie / TUMS / 2021
ARF David Ogilvy Silver / Advil / 2020
Cannes Lion Shortlist / Frank’s RedHot / 2019
Twitter Brand Bowl / Frank’s RedHot / 2019
North American Silver Effie/ Febreze / 2018
Global Bronze Effie / Febreze / 2016
Silver Cassie / Kraft Peanut Butter / 2016
WARC Top 100 Campaigns / MiO / 2015
50 Planners to Watch / The Planning Salon / 2014